What is the IRB looking for when it reviews recruitment materials?

The IRB asks that all materials used to recruit study subjects be submitted to the IRB before use. These materials include items such as recruitment flyers and brochures and the content of any advertisements, letters, emails, or social media postings that will be seen by potential participants. The IRB will review these materials to ensure they provide accurate information about the research, and don’t include language that might unduly influence a decision to participate. For example, the information should not imply that research participation will cure a certain condition, or emphasize that participation is an easy way to earn money, if compensation is provided.